The Arius Team

Paul Lindahl

CEO & Director

Paul Lindahl has been on the cutting edge of 3D technology and its applications for more than 18 years and co-founded Arius in 2013. Since then Paul has lead the Arius team from intensive Research and Development, to product launch and commercialization. In addition to growing the Arius into three brands and recruiting a team of talented art engineers and business leaders, Paul has taken to the stage as a thought-leader in the art technology space.

Prior to Arius, Paul served as CEO of NGRAIN Corporation which designed and developed 3D technology solutions to support aerospace and defense applications, including inspection, maintenance, and training. Paul also served as President of Hewitt Rand Corporation, a computer hardware manufacturer, where he led and expanded their North American operations and directed a merger with Seattle-based Merit Distributing Inc.

Mr. Lindahl is also a member of the Young Presidents' Organization and has been on the Board of Directors for a number of non-profit organizations, including serving as Chairman of the British Columbia Technology Industry Association (BCTIA). He holds a Bachelor of Applied Science degree in Engineering from the University of British Columbia, and a Master of Business Administration from Queen's University.

Surrounded by ocean in beautiful British Columbia, Paul is also passionate about taking to the water whenever he gets the opportunity, especially during fishing season.

Lori Farrow

Director of Marketing

With a robust career in marketing, as well as a background in fine arts, teaching art and a passion to make art accessible, Lori joined Arius Technology to lead the marketing department. In total, Lori has more than 18 years of marketing experience with expertise in global consumer eCommerce and all things digital.

Prior to Arius Technology, Lori worked in marketing departments at globally renowned organizations, like Sage and TELUS, as well as leading teams in younger organizations. She helped several consumer goods start-ups get off the ground, including Robeez and Mio.

Whether it’s in a kayak on the ocean or hiking local trails, with her infectious get-up-and-go you’ll find Lori outside when she’s not at the office.

Roland dela Cuesta

Director of Engineering & Art Production

Roland has two passions, art and technology. He studied Fine Art at New York University then went on to work and grow with the 3D industry since the mid-1990s.

Having worked in the digital media industry for over 25 years, Roland’s comprehensive knowledge and experience in media production and software-based image development, transfers exceptionally into Arius’ unique art-meets-technology landscape. His diverse career path includes large corporate settings, such as Nintendo, as well as emerging organizations and start-ups, where he specialized in managing production teams, both internally and externally, to deliver rich visual content.

Roland is excited to be immersed in the ground-breaking use of image and 3D data capture unique to Arius. Combining his two passions, Roland manages the Engineering and Art Production teams at Arius, with the latter focusing on exclusive artist collaboration projects. Working closely with artists to fulfill their creative vision by harnessing the tools and technology our team has developed, Roland and his team are both mediators and creators within a new artistic medium for contemporary artists.

Through his love for travel and photography, Roland is always adventuring to different places constantly seeking new, authentic experiences as a seasoned culture collector.

Morgan Prentice 

Director of Manufacturing & Commercialization

Morgan’s background in mechanical design and manufacturing makes him ideally positioned to lead Arius’ new product introduction and manufacturing. He is responsible for the production of Arius’ scanning systems hardware, as well as the product, manufacturing, and process development of the company’s Verus Art print product line. Throughout his career in product development, production engineering and vendor management, Morgan has gained a wealth of experience that he applies to Arius processes and product offerings.

Prior to joining Arius, Morgan worked at General Fusion in their acoustic compression and small scale plasma generator development projects, and previous to that, he spent 15 years at Creo Products and Kodak GCG in product development, manufacturing engineering and supply chain management for Plattersetter devices. Holding Diplomas of Technology in Mechanical and Materials Engineering, Morgan is very hands-on, never afraid to grab a wrench, lead by example, and get into solving problems.

Family time comes first, but otherwise, you'll find Morgan in a Hobie fishing kayak, poorly managing his lifelong motorcycle addiction, or working on various projects in the garage.

Rachelle Peters

Creative Director

Rachelle has been working in the art and décor market for over 20 years. She brings a strong knowledge of artist management and coaching, trend analysis, product development and art curation.

Rachelle started her career with Art In Motion, which sold art products to over 72 countries. Art In Motion was the top international art publisher and wall décor manufacturer from 1998 to 2008. Rachelle started in Product Design, and with the success of the company, grew into a Creative Director role. When Art In Motion was acquired by ICA Home décor in 2009, she stayed on in this executive role, unifying and strengthened creative cross-functional teams in US and Canadian offices. She developed systems that aligned global creative teams and creative assets into one unified group, fostering transparency between Canadian and US operations.

Rachelle also worked in the General Manager role for acclaimed artist and luxury furniture manufacturer, Martha Sturdy. Here she managed the operational and growth strategies of the companies, working with fine art galleries and retailers throughout North America.

Rachelle graduated from British Columbia Institute of Technology with a Bachelor’s Degree in Business Administration.

Patrick Robinson

Co-founder & Chairman

Pat is the Managing Partner of a Family Office that administers over the investment funds of his family’s various business enterprises. Previously, Pat was with BMO Nesbitt Burns for 24 years where he was most recently a Senior Vice-President & Managing Director in Vancouver. Pat has been actively involved with preserving and growing investment capital for over 25 years.

Pat’s background includes leading the personal financial planning operations of an international accounting firm, as well as the founding and the sale of a successful business. In addition to these business skills, Pat achieved his designation as a Chartered Accountant from the Institute of Chartered Accountants of British Columbia (1983) and his Bachelor of Commerce Degree from the University of British Columbia (1982). Pat has been an investment advisor to institutions and individuals for over 25 years. Pat is active in his community and in the past has served as a trustee on a major trust and endowment fund in Vancouver.

Noel Hall

Co-founder and Director

Noel Hall is currently a consultant to the life sciences and technology industries and a seasoned board director with more than 25 years of experience in the biotechnology and technology industries. Noel was President and Co-founder of Aspreva Pharmaceuticals Corporation, which was acquired by the Galenica Group in January 2008. Prior to co-founding Aspreva in December 2001, Mr. Hall co-founded the life sciences practice of consulting firm Hill and Knowlton in 1995 and served as head of global strategic planning for the firm’s worldwide pharmaceutical consulting practice.

From 1992 to 1995, Mr. Hall was the director of corporate affairs for the United Kingdom and Northern Europe for The Wellcome Foundation Ltd., which is now part of GlaxoSmithKline PLC. Mr. Hall started his career in pharmaceutical sales and marketing after qualifying as a Medical Laboratory Scientific Officer at the Royal London Hospital.